Report: The LA Clippers key player is been suspended from all sports for placing a bets against…
Steve Ballmer and his team started reevaluating every aspect of the LA Clippers shortly after he bought the team in 2014. This included the team’s home arena, logo, color scheme, and even the name “Clippers” itself.
To create fan surveys that inquired about all of the aforementioned, they enlisted outside consultants. In the meantime, the Clippers’ ascent back to prominence in the country coincided with the transition from the Chris Paul/Blake Griffin period to the Kawhi Leonard/Paul George offseason of 2019. The Clippers haven’t advanced to the Finals, but they did make it to the conference finals for the first time ever in their history in 2021, and when they’re healthy, they’ve been strong competitors.
Ballmer has shown he is prepared to invest whatever is necessary to succeed. The Clippers announced in 2019 that they would be moving into the Intuit Dome for the 2019–20 season.
Team executives stated that the Clippers have doubled their total fan base during the last seven years, based on internal surveys. Moving forward, they intend to double it once more.
According to team executives, fan feedback was constantly negative against any proposed name change, characterizing the reaction as “outright hostility.”
Ballmer took offense at the comments. Ballmer told ESPN, “The focus groups are advisory, not definitive.” “Yet, I continue to pay attention to them, and I have learned—to my partly surprise—that there is no desire for a rebranding. Years before I acquired the team, I had considered [the name], but at the time, we had received similar responses.”
But the group realized a rebranding was necessary. Its present emblem, a basketball with a huge blue “C” with the “LA” mark inside of it, has received a lot of criticism for being uninspired and uninteresting.
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According to Gillian Zucker, head of business operations for the Clippers and Intuit Dome, Ballmer wanted a monogram-style emblem that would be recognized around the world, as she told ESPN. The team discovered that, despite the negative feedback on the logo as a whole, fans enjoyed the concept of a semi-stacked “LA” mark, with the “A” resting on top of and inside the lower leg of the capital “L.”
Team administrators believed it was best to preserve the name and tie any new art to it because supporters had expressed such enthusiasm for the term, which is inspired from the clipper ships and naval boats that dot the coast off of San Diego, the team’s original California home. They desired a redesign that would maintain the Clippers’ iconic logo, colors, and name.
Officials noted that focus groups and fans who answered those polls showed confidence that Ballmer was handling the franchise well.
“People said this a hundred times: ‘This team has direction now,'” Zucker stated. “They said it over and over.”
The idea of direction, or onward momentum, really resonated with me. The outcome is a striking new primary icon that combines the nautical ship and compass motifs:
Thanks to the Los Angeles Clippers
This is the global logo, which, per league regulations, includes the team’s entire name:
Thank you, LA Clippers
The color palette is largely traditional Clippers, but navy blue is given more prominence now. The focal point is the ship. Its resemblance to a swimming shark may draw some derision, but the crew is probably cool with it. According to officials, the Clippers intended the ship to appear dangerous, as though it were headed directly towards you.
According to league insiders, the ship also assisted the organization in fending off possible copyright accusations from the Seattle Mariners of Major League Baseball, who have utilized compass iconography in their artwork.
The ship’s outer sail edges flex in the wind, just like real sails would. The designers said that the font was inspired by the typeface frequently found on the hulls of gray navy vessels.
Nice pops of color are provided by the two colored rings on the global logo, which are powder blue on the inside and red on the outside. According to authorities, Christopher Arena, the NBA’s president of on-court and brand partnerships, came up with the idea for them because he thought the artwork required some more vibrant pops.
At the forefront of the Clippers’ new court at Intuit Dome will be that logo:
Thank you, LA Clippers
According to team officials, there is an amusing detail where the “N” in “Angeles” outside the center-court emblem points directly north. A pleasant pop of color is provided by the red half-circle above the foul line. On the court’s sideline are the longitude and latitude of Inglewood, California, the location of the Intuit Dome. The entire appearance is clean and simple. (Sources stated that this won’t be the Clippers’ only court for the upcoming season.)
The team’s new association and icon jerseys, which are colored white and navy, respectively, include the main emblem on their shorts:
