MIAMI, FLORIDA - MAY 17: Head coach Ime Udoka of the Boston Celtics talks with Jayson Tatum #0 and Jaylen Brown #7 against the Miami Heat in Game One of the 2022 NBA Playoffs Eastern Conference Finals at FTX Arena on May 17, 2022 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Michael Reaves/Getty Images)
Coach Ambassador Jayson Tatum says he always stays true to his St. Louis roots even though his style is “forever changing” (Exclusive)
In addition to being the newest all-star in the fashion industry, Jayson Tatum is an MVP on the basketball court.
The 26-year-old father and forward for the Boston Celtics has made a name for himself in the sports world (he was chosen as the NBA’s Eastern Conference Finals Most Valuable Player in 2022), and as Coach’s newest ambassador, he is expanding his personal style portfolio.
Tatum exclusively talks to PEOPLE about his job, which entails the athlete looking dapper in Coach’s spring 2024 accessories in a launch campaign. “It means a lot to be able to join the brand in such an organic and authentic way,” Tatum says. “It’s been a great time,”
