Former NRL and Broncos Star Corey Oates Appointed as CEO of Aussie Sports-Tech Firm
Corey Oates, the retired National Rugby League (NRL) star best known for his stellar career with the Brisbane Broncos, has taken on a new role as CEO of cutting-edge Australian sports-tech firm, PerformX. After an impressive NRL career spanning over a decade, Oates has set his sights on leadership in the corporate world, aiming to bring his on-field experience to the fast-evolving world of sports technology.
### Transition from NRL to Corporate Leadership
Oates’ rise from a rugby powerhouse to a corporate executive has been a journey marked by focus, discipline, and a drive to make a lasting impact beyond the rugby field. A fixture in the Broncos’ lineup for many years, Oates earned a reputation not only for his athletic prowess but also for his leadership qualities and professionalism. Known for his commitment to peak performance, he played a pivotal role in multiple victories, gaining a loyal fan base across Australia.
“Leaving the field wasn’t easy,” Oates shared in a recent interview, “but I’ve always been passionate about technology and how it can enhance athletes’ performance. My new role as CEO of PerformX lets me continue my dedication to sports in a different way, impacting athletes’ careers and helping them reach their potential.”
### The Vision for PerformX
PerformX, founded five years ago, focuses on developing wearable technology and data analytics tools for athletes, with a mission to help both amateur and professional athletes optimize their training and recovery. The company has already established itself as a prominent player in the Australian sports-tech scene, and Oates’ appointment is expected to mark a new chapter in its growth trajectory.
Oates says he envisions PerformX becoming an indispensable resource for athletes across various disciplines. “The world of sports is evolving rapidly, and technology is a huge part of that transformation. At PerformX, we’re looking to equip athletes with the tools they need to push their limits while ensuring long-term health and sustainability in their careers,” he explained.
### A New Era for PerformX under Oates’ Leadership
Under Oates’ leadership, PerformX has set ambitious goals, including expanding its suite of products to encompass advanced injury-prevention tools and in-depth performance tracking software. Oates’ background as a professional athlete gives him a unique perspective that he believes will be valuable in making PerformX products practical and effective for users.
“I know firsthand the challenges athletes face when trying to stay in peak form. We’re going to put a lot of focus on products that can help prevent injuries and support athletes’ recovery,” he added. PerformX plans to introduce AI-driven injury prediction systems and personalized recovery schedules tailored to individual athletes’ needs.
In addition to product development, Oates is also focusing on expanding the company’s partnerships with professional sports leagues and training academies. His connections within the sports world, particularly within rugby, could position PerformX to forge strategic alliances that drive both awareness and adoption of its technology.
### Emphasis on Community Engagement
Beyond the tech innovations, Oates is keen on giving back to the community that has supported him throughout his rugby career. He plans to launch a series of programs under PerformX’s banner aimed at youth sports development, with a focus on providing young athletes in rural and underserved areas with access to top-tier training and recovery resources. These initiatives will include mentorship programs, equipment donations, and workshops aimed at educating young athletes on the importance of fitness and injury prevention.
“I grew up in Biloela, a small town in Queensland, and I know how valuable it is to have resources and mentors who believe in you,” Oates shared. “Through PerformX, I hope to make sports more accessible for kids in areas like the one I grew up in.”
### Looking Ahead
Oates’ transition from rugby to the corporate world is a testament to his versatility and ambition. As he steps into this leadership role, there’s a palpable sense of excitement among PerformX’s stakeholders, with many expressing confidence in Oates’ ability to steer the company toward new heights.
For fans and colleagues, Oates’ move into the world of sports technology is a natural extension of his dedication to the game and his passion for helping athletes succeed. His journey also serves as an inspiring reminder that athletes can excel far beyond their playing days, leveraging their experience and leadership to make a positive impact across industries.
As Corey Oates takes the reins at PerformX, the sports-tech industry eagerly awaits the innovations and breakthroughs that could redefine the athlete experience for years to come.
