BREAKING: Kenenisa Bekele Leaves Marathon Runners to Join Slow AF Runners for $56.7 Million – Here’s Why!
In an astonishing turn of events that has left the athletics world buzzing, legendary Ethiopian long-distance runner Kenenisa Bekele, often hailed as one of the greatest marathoners of all time, has announced his decision to leave the competitive marathon scene and join the Slow AF Runners (SAFR) community for a mind-boggling $56.7 million.
For those unfamiliar, the Slow AF Runners is a unique, often humorous running group that prides itself on embracing a slower pace and providing support to runners of all abilities, particularly those who prefer jogging or walking over elite-level competition. But what has prompted the 31-time world champion to walk away from elite races for this unconventional move?
The Big Money Deal
The financial component of this deal has left many scratching their heads. While Bekele’s marathon career, which includes multiple Olympic and World Championship medals, has been lucrative, the $56.7 million figure is nothing short of extraordinary—especially given that the Slow AF Runners community isn’t known for its corporate sponsorships or major endorsements.
Insiders suggest that the deal includes a combination of sponsorship from a variety of sources: from companies aiming to tap into the growing “inclusive” sports market to a private venture that sees great potential in combining elite athletes with a more accessible, low-pressure community. The agreement allegedly includes a mix of cash, equity in new ventures, and access to a platform that allows Bekele to build a brand aimed at encouraging people of all fitness levels to find joy in running—regardless of their speed.
A Shift in Perspective
While many fans were initially stunned, the reasoning behind Bekele’s decision is rooted in a deeper, more philosophical shift. The marathon legend, who has consistently dominated at the highest level, has reportedly grown disillusioned with the intense pressure and commercialization surrounding elite competition. Long, grueling training sessions and an ever-increasing emphasis on speed and performance metrics left Bekele seeking something more fulfilling.
“After years of pushing my body to the limits, I realized that running isn’t just about speed or winning races,” Bekele explained in a press conference following the announcement. “It’s about the joy of movement, the community you build, and the simple pleasure of setting personal goals—no matter how small.”
Bekele’s decision to join SAFR represents more than just a career change. It symbolizes a larger movement towards inclusivity and mental well-being in sports. As the world of running continues to evolve, Bekele’s influence is expected to have a profound effect on how we view fitness and success.
What Does This Mean for the Slow AF Runners?
Slow AF Runners, a group founded in 2017, has gained significant traction in recent years, largely due to its focus on creating a non-judgmental and supportive environment for runners who don’t fit the traditional athletic mold. The group, which prides itself on having no time limits or performance expectations, has quickly grown into a global community with tens of thousands of members.
With Bekele’s involvement, the group’s visibility is set to skyrocket. This move could be a game-changer, as it demonstrates the power of embracing diverse athleticism and challenges traditional perceptions of what it means to be a “runner.”
The Slow AF Runners organization is expected to leverage Bekele’s stature to expand its reach, holding mass virtual runs, creating training programs, and launching new initiatives that cater to beginners and slower-paced runners. In an era where the conversation about body image, mental health, and accessibility in sport is louder than ever, SAFR is poised to capitalize on its newfound credibility.
Bekele’s Long-Term Vision
It’s not just about being part of a slow-running group; Bekele’s aspirations go far beyond that. He plans to spearhead initiatives that focus on making the sport more inclusive, promoting running as a holistic lifestyle, and, perhaps most importantly, providing resources for people who may never compete in a marathon but can still experience the health benefits of running at their own pace.
“Many people think you have to run fast to be a runner. That’s simply not true,” said Bekele. “I want to show the world that running is for everyone, no matter your ability or speed. I want to make sure every person, whether running a 5K or walking their first mile, feels like a champion.”
This vision is expected to spark a shift in the world of recreational running, potentially leading to greater acceptance and support for athletes who don’t fit the traditional mold of elite competitors.
The Future of Elite Racing: Where Does Bekele Go From Here?
So, what does this mean for Bekele’s future in professional marathoning? While many expected the 31-time world champion to continue competing at the highest level, his decision to leave the elite race scene raises questions about whether his marathon career is officially over. Some speculated that his deal with SAFR includes a clause that would allow him to return to racing at any time, should he feel compelled. However, Bekele himself has expressed that his focus is now on the long-term impact he can make off the track.
“The marathon world has given me so much, but I want to create something even bigger. I want to empower people to run for fun, for health, and for themselves, not just for medals.”
While the specifics of his contract with Slow AF Runners remain largely under wraps, it’s clear that Bekele is not walking away from running altogether—he’s simply redefining what it means to be a runner.
Final Thoughts
The sports world has long viewed Kenenisa Bekele as one of the greatest distance runners of all time. His decision to leave the professional marathon scene in favor of a $56.7 million deal with Slow AF Runners marks a fascinating shift in the world of athletics. What seemed like a shocking move at first glance could be the beginning of a broader cultural change—one that values inclusivity, community, and personal growth over elite competition.
As Bekele takes his first steps into this new chapter of his running journey, he is showing the world that no matter your pace, everyone can be a runner—and that, in the end, running is about so much more than just crossing the finish line first.
